![]() This condition makes it easier for the company to open new restaurants and introduce new food and drinks. Strong market presence based on high market penetrationīurger King is one of the strongest brands in the industry.The following are Burger King’s strengths: ![]() This part of the SWOT analysis determines the internal strategic factors that create business capacity for continued development. The restaurant company’s strengths are based on business capabilities. Burger King’s Strengths (Internal Factors) In this SWOT analysis, the results of the internal analysis (strengths and weaknesses) and external analysis (opportunities and threats) identify issues relevant to the fast-food company’s strategies. The SWOT factors (strengths, weaknesses, opportunities, and threats) determine the options for ensuring success in the food service market. These considerations can bring business operations closer to satisfying Burger King’s mission statement and vision statement. This SWOT analysis of Burger King indicates the importance of product diversification, quality enhancement, and product innovation.
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